
I’ve planned, produced, and scaled top-performing content across industries—from retail collections to sporting events.
I’ve had the privilege of working alongside phenomenally talented creatives and marketers.
My favorite projects start with those “all hands on deck” moments, and I love connecting groups to exchange ideas. Diverse perspective and expertise leads to more impactful, enduring content.
The most engrossing campaigns and products share that same collaborative, comprehensive spirit. Here are a few that I’m proud of.

Creating a winning partnership with Carter’s first Chief Mom Officer.

Turning a baby capsule into one of Carter’s most sought-after collections.

Reshaping and refining brand voice by channel to better serve audiences.
Carter’s Brand Book